Owner & Founder · We Fix Ugly Pools®
Brian Morris is the owner and founder of We Fix Ugly Pools®, the Phoenix pool-remodeling company that has transformed and built more than 20,000 pools across Arizona since 2001. He is the authority homeowners and contractors call when a pool is cracked, dated, or “ugly” and other companies won’t take it on.
Brian Morris is the owner and founder of We Fix Ugly Pools® in Phoenix, Arizona. Under his leadership, the company has renovated and built more than 20,000 pools since 2001 and now completes 700+ renovation projects every year — earning a 4.9-star reputation from 305+ reviews across the Valley. He is known across the industry as “the Ugly Pool Guy.”
Brian built his reputation by challenging the conventions of everyday pool construction. He began by transforming outdated, damaged, and sometimes unsafe pools into beautiful backyard retreats. Those repairs and dramatic remodels eventually expanded into custom pools, spas, waterfalls, outdoor kitchens, and complete outdoor-living environments. His philosophy is simple: when you have spent years taking pools apart and rebuilding them correctly, you develop a rare understanding of what can go wrong — and how to prevent it.
That expertise has made Brian a trusted resource for complex pool problems. From cracked shells and raised, or “popped,” pools to structural failures and construction defects, he brings a forensic eye and decades of hands-on experience to challenges others may not know how to solve. As Brian has always said, he has never met an ugly pool he couldn’t fix.
A Phoenix native raised in a family of educators, Brian learned early that real expertise is meant to be shared. That principle has shaped his career: he doesn’t simply complete the work, he helps homeowners and industry professionals understand how pools are built, why they fail, and what it takes to repair them properly — the same approach that led the company to serve for years as expert pool columnists for The Arizona Republic.
Turning tired, dated, and failing pools into modern backyard centerpieces.
New pools, spas, waterfalls, and complete outdoor-living environments.
Cracked shells, raised or “popped” pools, and construction defects diagnosed and fixed.
Adding and integrating spas, hot tubs, and waterfalls into existing structures.
Cutting pools in half, lengthening them, and changing depth, benches, and ledges.
A licensed, bonded, and insured Arizona contractor who stands behind the work.
🏆 A world-record feat
Brian’s bold approach was showcased when he led 150 workers through 22 phases of construction to complete a swimming pool in just 5 hours, 56 minutes, and 7 seconds — setting a world record for the fastest pool build.
An in-person look and a straight answer about what the pool actually needs — no upsell.
Finding why a pool failed, not just hiding the symptom, so the fix lasts.
Craftsmanship and proven methods tuned to Arizona soil, heat, and water.
A finished result the homeowner is proud of and the company is accountable for.
Brian and his team have cut pools in half, lengthened them, made them deeper or shallower, added benches and tanning ledges, and built in spas and water features. Few professionals combine his technical knowledge, creative vision, and hands-on field experience.
Brian’s work and expertise have earned We Fix Ugly Pools recognition well beyond the backyards it transforms. The company has been featured by Arizona and national media, served for years as expert pool columnists for The Arizona Republic (azcentral), and was spotlighted for a one-of-a-kind pool feature at Chase Field, home of the Arizona Diamondbacks. That visibility reflects a simple truth: when a pool problem is unusual or difficult, Brian’s name is the one that comes up. You can see more of the coverage on the company’s in the news page.
Brian’s focus on building better outdoor spaces extends past the pool itself. He also founded a family of specialty brands — We Build New Pools for ground-up pool construction, We Fix Ugly Concrete for decks and concrete work, and We Fix Ugly Backyards for complete outdoor-living transformations — so homeowners can take on everything from a single repair to a full backyard remodel with one trusted team. Whatever the project, the standard is the same one Brian has held since 2001: diagnose the real problem, do the work right, and stand behind the result.
“They completely transformed our backyard. The crew was professional, the finish is gorgeous, and it’s held up beautifully in the Arizona heat. Worth every penny.”
Tell Brian’s team about your pool and get a free design and quote — honest advice, no pressure.