For more than 20 years, We Fix Ugly Pools® and founder Brian Morris — “The Ugly Pool Guy” — have made headlines: a world-record pool build, the pool at Chase Field, a feature in The New York Times, and a wall of industry awards. Here’s a look at the coverage.
The New York Times·
Sports Business Journal·
The Arizona Republic·
AZ Big Media·
AQUA Magazine·
Pool & Spa News·
CBS 5·
Houzz
National & Major Press
In the national spotlight
- The New York Times2007“Your Ad Here, on My S.U.V.?” — Brian Morris featured on the fleet-wrap marketing strategy he credited with $1M+ in yearly revenue (syndicated nationwide via the International Herald Tribune).Read on nytimes.com →
- Sports Business Journal2004“D-Backs sign new sponsor to redo pool” — the Arizona Diamondbacks tap We Fix Ugly Pools to rebuild the ballpark’s iconic outfield pool.Read on sportsbusinessjournal.com →
- The Arizona Republic2017“The Chase Field pool may have started as a joke, but the Diamondbacks have the last laugh” — the paper credits Brian Morris and We Fix Ugly Pools with the ballpark pool rebuild.Read on azcentral.com →
The World Record
The fastest pool build ever — 5h 56m 7s
On August 1, 2007, Brian Morris led a crew that built a complete concrete pool in 5 hours, 56 minutes, and 7 seconds — a world record.
- CBS 5 (KPHO)2007Local TV coverage of the record-setting build — the surviving broadcast footage.Watch the clip →
- AQUA Magazine2007“It Doesn’t Sound So Crazy Now” — the trade magazine details the sub-six-hour build (excavation in 48 minutes, steel in 35).Read on aquamagazine.com →
- World Record AcademyRecordOfficial listing of the fastest pool build.View the record →
Awards & Rankings
Recognized among Arizona’s best
- The Phoenix Review2026Named a Top Phoenix pool remodeler — ranked #3 and “Best for Older Pool Restorations.”Read the list →
- Houzz2016 & 2023Best of Houzz award winner — 4.9★ from nearly 200 verified reviews.See our Houzz profile →
- AZ Big Media — Ranking Arizona2018 & 2019Ranked among Arizona’s Top 10 pool builders and remodelers.View the ranking →
- ThreeBestRatedCurrentOne of the 3 Best Pool Services in Phoenix (4.9★).See the list →
Industry & Expert Insight
The go-to expert for Arizona pools
- Pool & Spa News2012“Renovation Investments Improve Arizona Commercial Pools” — Brian Morris quoted on the commercial renovation boom.Read on poolspanews.com →
- AQUA Magazine2011“Epic Dust Storm in Phoenix Keeping Pool Techs Busy” — Morris on the aftermath of the historic Phoenix haboob.Read on aquamagazine.com →
- The Arizona Republic2017–18A featured expert series — “The Ugly Pool Guy” on pool costs, financing, materials, and choosing a contractor.Read the feature →
- Real Talk USA (radio)2015–16Brian Morris, “The Ugly Pool Guy,” as a recurring radio guest on pools and backyard design.Listen →
Ratings & Reviews
Trusted by thousands of Arizona homeowners
ThreeBestRated Top 3 in Phoenix
Nextdoor Neighborhood Favorite
Licensed AZ ROC KA5-275609 / KB2-304269
Community & Giving Back
More than a pool company
Brian Morris co-founded the Purposeful Giving Alliance, whose annual Day of Giving serves thousands of Valley families — and he shows up for first responders and neighbors year-round.
- 12News (KPNX)2025Brian Morris on the 9th annual Peoria Day of Giving, serving 2,500+ families.Watch on 12news.com →
- The Arizona Republic2021Brian Morris grilling burgers at the PLEA fundraiser for wounded Phoenix Officer Tyler Moldovan.See the gallery →
- Purposeful Giving AllianceOngoingBrian Morris serves as President of the nonprofit he co-founded in 2019.Learn more →
Standing Behind the Name
Protecting the We Fix Ugly Pools® brand
We Fix Ugly Pools® isn’t just a catchy name — it’s a registered trademark Brian Morris has built and protected since 2003, along with the Ugly Pool Guy® mark. When others tried to trade on the reputation we earned, we stood up for it in federal court — and won a permanent injunction barring copycats from using any “We Fix Ugly” variation. That same conviction is why homeowners can trust the name on the truck.
Coverage: Phoenix New Times · Courthouse News · USPTO trademark record
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See the work behind the coverage: before & after gallery · the world-record build · meet Brian Morris.