Spas · Water features · Grottos · Zero-edge · Outdoor living
Luxury Custom Pools in Phoenix, AZ
Resort-level pools designed around your yard and the way you live — premium pebble finishes, spillover spas, fountains and waterfalls, beach entries, grottos, and outdoor kitchens, finished in travertine, porcelain, and natural stone.
A luxury pool is not just a bigger pool — it is a backyard designed as one piece: the water, the spa, the features, the deck, and the living space around it, all composed to turn an ordinary lot into a private resort. We Fix Ugly Pools® has been designing and building custom pools for Phoenix estates and homes since 2001, and this is where our craftsmanship shows.
What makes a pool a luxury custom pool?
At the high end, every element is chosen for you rather than pulled from a catalog. A luxury custom pool is designed to fit the contour of your yard, wrap a patio or gazebo, and carry a signature feature or two that make it unmistakably yours. The hallmarks are a premium interior finish, architectural water features, a spa that flows into the pool, dramatic lighting, and specialty decking and outdoor living that extend the space well beyond the water’s edge.
We Fix Ugly Pools® is an Arizona ROC licensed, bonded, and insured contractor (We Fix Ugly Pools Arizona, AZ ROC KA5-275609, KB2-304269 and KA5-353555) with 20,000+ pools built and renovated and 700+ projects every year. That experience across the Valley is what lets us execute ambitious designs — vanishing edges, grottos, raised spas, and multi-level water — and have them hold up in the Arizona climate for decades.
Premium pebble: the finish that lasts a generation
The interior finish sets both the look and the lifespan of a luxury pool, and at this level the choice is almost always pebble. A pebble finish lasts 25 to 30 years in Arizona water — compared with 12 to 18 years for quartz and just 5 to 7 for standard plaster — while delivering a deep, jewel-toned water color and a naturally textured surface.
It is the definition of buying once and buying well. Over the decades you own the pool, the premium finish often costs less per year than repeatedly re-plastering a cheaper one. Explore finishes on our pool resurfacing page.
Signature features we design and build
Fountains & waterfalls
Sheer descents, bubblers, and stacked-stone waterfalls from a few feet to over ten feet tall. See our water features.
Spillover spas
Raised, integrated spas with therapy jets that spill into the pool — relaxation and a water feature in one.
Grottos & caves
Rock grottos for shade and drama, often paired with a waterfall you can sit behind and night lighting.
Zero-edge & beach entry
Walk-in, gradually sloped entries that feel like the shoreline — ideal for kids and easy on the body. Learn more.
Outdoor kitchens & living
Built-in grills, bars, fire features, and shade that turn the poolside into a true room. See outdoor kitchens.
Specialty decking
Travertine, porcelain pavers, and natural stone that stay cooler underfoot and frame the pool in materials built to last.
Designed as one backyard, not a list of parts
Fire bowls, a spillover spa, stone water features, and specialty decking composed into a single twilight scene. This is what we mean by a custom pool: every element chosen to work together, built to perform in the Arizona heat.
How much does a luxury custom pool cost in Phoenix?
A new in-ground pool in the Valley averages $38,000 to $60,000, and a luxury build typically starts at $60,000 and up once you add the features that define this category — spas, multiple water features, grottos, and specialty decking. The most extensive estate projects are scoped individually with no fixed ceiling. The decking alone is a meaningful choice:
| Element | What it adds | Typical range |
|---|---|---|
| Luxury new build (starting) | Custom pool with premium features | $60,000+ |
| New pool (Valley average) | Before premium features | $38,000–$60,000 |
| Travertine decking | Cool, classic natural stone, installed | $17–$26 / sq ft |
| Natural stone / flagstone | Rugged, high-end stone, installed | $20–$30 / sq ft |
| Porcelain pavers | Modern, durable, fade-resistant, installed | $22–$30 / sq ft |
Decking ranges are installed prices from our sister division, We Fix Ugly Concrete. For a full cost breakdown, see our Arizona pool cost guide.
Custom-built around your yard
The real luxury is that the pool is designed specifically for you, within your space. A custom pool can follow the contour of a sloped lot, wrap around a patio, gazebo, or pergola, and be shaped to the view you want to keep. It can be intentionally shallow for lounging, or deep for a diving well — it is entirely yours.
Our designers visit your site, listen to how you want to use the space, and translate it into a buildable plan. Browse ideas in our custom pools collection.
Our custom pool design & build process
On-site consultation
A designer visits, studies the yard, sun, and view, and learns how you want to live around the water.
Custom design
We translate it into a plan — shape, features, finish, and decking — with a clear written scope and quote.
Expert construction
Our own experienced crews build the shell, features, and hardscape to exacting standards for the Arizona climate.
Reveal & enjoy
Finish, startup, and a walkthrough of your new backyard, backed by a licensed Arizona contractor.
The craftsmanship behind a luxury pool
At the luxury level, the details you never see are what make the ones you do see last. A vanishing edge has to be dead-level across its entire length or the illusion fails. A raised spa has to be plumbed and tiled so the spillover sheets evenly into the pool. A grotto has to be structurally sound enough to sit under, and a beach entry has to be sloped and finished so it drains and stays comfortable underfoot. These are the places experience shows — and with 20,000-plus pools behind us, our crews build them right the first time.
Lighting and automation are part of the craft too. Color-changing LED lighting turns the pool, the grotto, and the water features into an evening scene, while automation lets you run the spa, lights, and features from your phone. We also design the whole backyard to survive the Arizona climate: light-colored, cooler-to-the-touch decking, finishes rated for intense UV and hard water, and equipment sized for the heat. A luxury pool that is beautiful on day one but cracked and faded in five years is not luxury — longevity is part of the definition, and it is why premium materials and honest construction matter at this end of the spectrum.
One spectrum, both ends covered
Luxury is one end of a single spectrum we build across. At the other end is the affordable, value-built pool — a right-sized design or a smart remodel. Many homeowners start there and move up over time, adding a spa, water features, or an outdoor kitchen as a later phase. Because the same trusted, licensed team handles the whole range, your pool can grow with you. And for ground-up luxury construction, our sister brand We Build New Pools specializes in new builds.
Does financing work for a luxury build?
Often, yes. Financing lets you build the pool you actually want — the premium finish, the spa, the full feature set — and spread it across manageable monthly payments rather than compromising the design. It is a common way our custom-pool clients bring an ambitious project to life.
See how it works on our pool financing information page, then reach out to start your design.
As seen in the news
Recognized across Arizona & national media
We Fix Ugly Pools and owner Brian Morris, “the Ugly Pool Guy,” hold a world record for the fastest pool build and have been featured by national and Arizona outlets, including as expert pool columnists for The Arizona Republic.
“They turned our backyard into a resort. The spa, the waterfall, the stone decking — every detail is exactly what we pictured, and the craftsmanship is outstanding. It has held up beautifully in the heat.”
Why homeowners choose us for luxury pools
- Licensed, bonded & insured. Arizona ROC contractor (We Fix Ugly Pools Arizona, AZ ROC KA5-275609, KB2-304269 and KA5-353555).
- Craftsmanship at scale. 20,000+ pools and 700+ projects a year across the Valley.
- One team, whole backyard. Pool, spa, water features, and decking designed and built together.
- Built for Arizona. Premium pebble and stone chosen to last decades in our climate.
- Truly custom. Designed around your yard, your view, and the way you live — not a template.
- 4.9 stars from 305+ homeowners. Designing custom pools since 2001.
Ready to design your dream pool?
Book a free on-site consultation and let’s turn your backyard into a private resort.